15-minute grocery delivery in TashkentCo-founder
Dokon
Our own dark stores, our own apps and an average of 12.3 minutes from order to door. I led product and designed every app.
- Client
- Own startup, Dokon TEAM
- Role
- Co-founder; product manager and designer
- Year
- 2021-2023
- Status
- 2021-2023
How it started
In 2020 we were watching Getir: the app was growing almost unnoticed and proving that groceries could arrive in 15 minutes. We decided to test that in Tashkent. A year went into customer research, a plan from scratch and a business strategy. In 2021 we agreed terms with an investor, and the project got going.
I was a co-founder and product designer, then took over design and project management, and after launch the whole process landed on me. The ERP, the apps for customers, couriers and pickers, the order board: we came up with all of it from scratch, through research and talking to shoppers, in Uzbek, Russian, English and Turkish. A team of developers wrote the code: 15 backend services and all the apps.
In 2023 Dokon closed for financial reasons. It hurt, yes. But it's my greatest treasure and my most useful school: almost everything I can do in product today, I first understood there.
What I did
- Market research, customer interviews and business strategy before launch
- Product strategy, roadmap and priorities
- Design of the ERP, the apps for customers, couriers and pickers, the order board and the website
- The order journey from cart to door: picking, packing, courier tracking
- Released on the App Store in September 2022, in 4 languages
In numbers
- minutes average delivery
- 12.3
- orders
- 1,200+
- languages in the app
- 4
Stack
- Go
- gRPC
- Flutter
- React
- Next.js
Who did what
Development: the Dokon team. 15 services in Go, apps in Flutter, an admin in React and a website on Next.js.
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