Tashkent, Uzbekistan
Hi, I'm Jakhongir. I started learning the trade in 2014, and since 2018 my path has run through e-commerce. Today I build online stores, ERP, POS and apps end to end: I come up with them, I write the code, and I'm the one who answers when something breaks.
Integrations
Work
A furniture chain with four showrooms and fifteen couriers. A wholesaler who loves their 1C: we left it alone and got it talking to the website and Telegram instead. A calorie tracker that knows plov. And coffee shops where the cup label prints itself while the barista makes the coffee.
01/042025
ERP, POS and apps for a furniture chain
A furniture chain founded in 1996 moving onto one system. I took the project on, two months later we launched, and now the POS, the couriers and the rest of the apps are on me.
Product and development; built the dashboard, the owner app and the new POS on my own
02/042026
Business system for an electrical wholesaler
An online store, a Telegram bot, a softphone and AI, all connected to 1C. The owner loves 1C, so we didn't break it.
All me: product, design, development
03/042026Co-founder
Calorie and nutrition tracker with a coach mode
A calorie tracker that knows plov and speaks Uzbek. An offline diary, an AI label scanner and a workspace for coaches.
Co-founder; product, design, development and infrastructure
04/042026Co-founder
Coffee pre-order marketplace
Order your coffee on the way and pick it up without the queue. A coffee shop gets set up from a phone in two minutes, menu included. The apps, product and design are on me.
Co-founder; mobile apps, product and design
From 2021 to 2025, teams wrote the code while I ran product and the process. Two of my companies, Dokon and Pochtachi, are gone now, and yes, that hurt. But almost everything I know about product, I learned here.
2021-2023Co-founder
15-minute grocery delivery in Tashkent
Our own dark stores, our own apps and an average of 12.3 minutes from order to door. I led product and designed every app.
Co-founder; product manager and designer
How it went2022-2025Co-founder
Cargo system for couriers shipping parcels to Uzbekistan
A customs declaration that used to take a week now came together in minutes. A parcel's whole journey from Turkey, Germany and Dubai to Uzbekistan, in one system.
Co-founder; product manager and designer
How it went2025
Installment payments platform
Who owes how much and when they pay. Two apps, one for the business and one for its customers, and calculations where there's no room for error.
Product and design, plus development since June 2026
How it wentSmaller jobs, but just as alive.
verlanzo.uz ↗
A new home goods brand, a client job: ERP and POS. A two-floor store with its own POS on each floor: the owner sees and runs both, a floor manager only their own. Stock moves between floors go through the system. A desktop POS on Tauri that works offline.
legendcoffee.uz ↗
Store for the Uzbekistan distributor of Vietnam's Trung Nguyên Legend. First sales a week after launch, steady sales every day now, and search traffic keeps growing. Card payments, an operator panel, sync with Uzum Market through OpenAPI. SEO from day one, Lighthouse SEO 100.
Results
None of these sites ran a single ad. Clicks and impressions come straight from Google Search Console, and I ran Lighthouse on the live sites myself. Wherever AI is at work, code or a person is always keeping an eye on it.
Organic clicks per day, 7 August to 25 October 2026
| Date | Clicks | Impressions | Position |
|---|---|---|---|
| 7 August | 138 | 3,369 | 6.7 |
| 8 August | 99 | 2,586 | 7.2 |
| 9 August | 104 | 3,245 | 9.3 |
| 10 August | 226 | 4,443 | 7.4 |
| 11 August | 187 | 4,525 | 7.6 |
| 12 August | 175 | 4,586 | 7.3 |
| 13 August | 164 | 4,049 | 7.4 |
| 14 August | 139 | 3,341 | 7.5 |
| 15 August | 81 | 2,706 | 8.5 |
| 16 August | 125 | 3,280 | 8.6 |
| 17 August | 196 | 4,927 | 9.0 |
| 18 August | 193 | 4,161 | 7.4 |
| 19 August | 203 | 4,011 | 6.6 |
| 20 August | 172 | 3,695 | 6.8 |
| 21 August | 123 | 3,042 | 6.8 |
| 22 August | 98 | 2,185 | 6.9 |
| 23 August | 77 | 2,512 | 7.2 |
| 24 August | 156 | 3,372 | 7.1 |
| 25 August | 172 | 3,172 | 6.4 |
| 26 August | 156 | 3,077 | 6.6 |
| 27 August | 123 | 2,672 | 6.3 |
| 28 August | 80 | 1,809 | 6.3 |
| 29 August | 51 | 1,634 | 8.0 |
| 30 August | 60 | 1,440 | 7.5 |
| 31 August | 59 | 1,816 | 9.9 |
| 1 September | 106 | 2,215 | 7.7 |
| 2 September | 131 | 2,681 | 6.3 |
| 3 September | 129 | 2,721 | 8.3 |
| 4 September | 120 | 2,027 | 5.5 |
| 5 September | 69 | 1,497 | 6.3 |
| 6 September | 90 | 1,923 | 7.5 |
| 7 September | 142 | 2,791 | 7.3 |
| 8 September | 126 | 2,495 | 5.9 |
| 9 September | 143 | 2,753 | 6.0 |
| 10 September | 111 | 2,324 | 5.7 |
| 11 September | 85 | 2,578 | 8.3 |
| 12 September | 58 | 1,606 | 7.4 |
| 13 September | 81 | 1,843 | 5.9 |
| 14 September | 147 | 2,669 | 5.8 |
| 15 September | 138 | 3,820 | 12.4 |
| 16 September | 155 | 3,041 | 6.6 |
| 17 September | 126 | 3,350 | 7.0 |
| 18 September | 108 | 2,937 | 6.2 |
| 19 September | 75 | 1,906 | 6.4 |
| 20 September | 67 | 3,497 | 6.5 |
| 21 September | 162 | 4,665 | 6.3 |
| 22 September | 161 | 4,550 | 5.8 |
| 23 September | 159 | 4,286 | 5.9 |
| 24 September | 165 | 4,240 | 5.7 |
| 25 September | 97 | 2,281 | 6.1 |
| 26 September | 77 | 1,741 | 6.0 |
| 27 September | 93 | 2,169 | 6.2 |
| 28 September | 156 | 3,065 | 6.1 |
| 29 September | 164 | 2,907 | 5.8 |
| 30 September | 127 | 3,340 | 8.6 |
| 1 October | 110 | 2,425 | 7.0 |
| 2 October | 114 | 2,522 | 6.1 |
| 3 October | 75 | 2,145 | 7.2 |
| 4 October | 99 | 2,205 | 6.1 |
| 5 October | 139 | 3,173 | 6.3 |
| 6 October | 158 | 3,301 | 6.1 |
| 7 October | 165 | 3,374 | 5.8 |
| 8 October | 173 | 3,171 | 5.7 |
| 9 October | 129 | 2,545 | 6.0 |
| 10 October | 76 | 1,814 | 6.3 |
| 11 October | 118 | 2,198 | 6.0 |
| 12 October | 190 | 3,285 | 5.8 |
| 13 October | 190 | 3,172 | 6.2 |
| 14 October | 182 | 3,895 | 7.3 |
| 15 October | 137 | 3,010 | 5.7 |
| 16 October | 143 | 2,843 | 6.2 |
| 17 October | 71 | 2,726 | 6.4 |
| 18 October | 74 | 3,476 | 6.5 |
| 19 October | 152 | 3,689 | 6.1 |
| 20 October | 168 | 3,512 | 5.8 |
| 21 October | 182 | 3,298 | 5.5 |
| 22 October | 174 | 3,406 | 5.9 |
| 23 October | 118 | 2,808 | 6.2 |
| 24 October | 94 | 2,179 | 6.7 |
| 25 October | 135 | 2,560 | 6.1 |
| Query | Position |
|---|---|
| термогигрометр | #2.1 |
| датчик давления | #2.4 |
| kuchlanish relesi | #2.8 |
| диф автомат | #3.2 |
| реле напряжения купить в ташкенте | #3.5 |
| реле напряжения | #4.0 |
Google Search Console, web search only. Queries without the brand name, last 28 days.
Google's own check, run on the live sites, not on demos.
| Speed | Accessibility | Best practices | SEO | |
|---|---|---|---|---|
| mezonfit.uz | 100 | 100 | 100 | 100 |
| nevel.uz | 99 | 100 | 100 | 100 |
| c5.uz | 99 | 96 | 93 | 100 |
| legendcoffee.uz | 99 | 96 | 100 | 100 |
| nasiyah.uz | 99 | 94 | 100 | 100 |
| tezzy.uz | 96 | 96 | 100 | 100 |
Lighthouse 12.8, desktop, 28 October 2026
Organic search only, no ads. Google Search Console, as of 28 October 2026.
| impressions | clicks | |
|---|---|---|
| nevel.uz | 236K | 10.3K |
| c5.uz | 9.65K | 648 |
| legendcoffee.uz | 3.5K | 229 |
| nasiyah.uz | 1.22K | 131 |
The model does the grunt work. But nothing reaches a customer without a check, and where a mistake costs money, a person has the final say.
2,854 photos in 9.5 hours. Frames that change shape or come out blank are rejected (31 of them), originals stay in R2.
A café photographs its paper menu, the model reads it and matches each line to the catalog. 106 of 106 lines right in testing. The café approves every row, one tap undoes it, and fixes carry over to the brand's next branch.
Background removed, product set on white and polished. Batches of 200, originals backed up; if the model cuts into the product, the original stays.
Drafts written to a strict schema. Nothing goes on the site until a manager approves it.
Reads the label on a package, checks the answer against a schema and deletes the photo. Daily cap, manual entry as the fallback.
Script, voice, video, captions and assembly in 7 stages that resume where they stopped. An operator edits the script and decides what gets posted.
A café's photo is checked, redrawn in the catalog's studio style, cut out and compared with the original. Only a photo that passes every check goes live; the rest wait for a moderator, with the reason.
A manager says a product name in Telegram and gets the SKU. Unclear audio is re-checked by a larger model.
Mezonin a load test, p95 46 ms, zero errors
700 rps
Mezonrequests served during a deploy
190/190
Tezzya menu photo after server compression
3.2 MB → 83 KB
Mezonbetween encrypted backups, restore drill passed
1 hour
What I do
Since 2014 I've been a designer, a frontend developer and a product manager. Now it's all one person, so you won't have to glue together the work of five contractors.
First I talk to the people who will actually use it: the cashier, the courier, the owner. Then I write the PRD and build a prototype you can click through. We catch mistakes before the code, because that's cheaper.
Thousands of product photos, menus from a photo, a label scanner, voice search by SKU, Reels. Every model has a check and a plan B, and where a mistake costs money, a person decides.
Stores and dashboards on Next.js, Lighthouse speed from 96 up. I move you off an old site without losing your rankings, and Nevel's actually went up.
Flutter and React Native for iOS and Android. And when there's no way around native code, I write that too: CallKit, Live Activities, Bluetooth printers.
I hook up cash registers, thermal printers, label printers and barcode scanners. Fiscal receipts go to the tax operator (OFD), the way they're supposed to.
NestJS, Go and Django on PostgreSQL. My own servers, Docker, Cloudflare and hourly backups, so everyone sleeps well.
Journey
2012
In 9th grade I won the national olympiad in information technology, and I'm still a little proud of it. Then came TPKIT college, 2012-2015.
2014
I came in as an intern and later became a technician on E-IJRO, the government's electronic document system. On the side I was learning frontend, until one small flyer pulled me into design.
2016
While I was preparing for university, I designed this site from scratch. My first website design, 2016-2017.
2017
Information and Document Management, 2017-2021. Over those years I moved from design into product. And yes, this is where I fell in love with coffee.
2018
Design and frontend for the customer side, all on my own. That's where I learned the hard way why you need a team, and what a deadline actually is xD
2019
The admin panel and the customer side, designed from scratch. Back then I had no idea that seven years later I'd rebuild Nevel, this time end to end.
2021
Getir got us hooked: a year of customer research, an investor, groceries in 15 minutes. I ran product and the whole process, the team wrote the code. We shut down in 2023, but it was the most useful school of my life.
2022
It grew out of my Excel sheets for cargo companies in Turkey. A declaration that used to take a week started coming together in minutes, and we were the first of the Uzbek cargo companies in Turkey to do it.
2024
A social network and a second-hand store in one app, and I was the CEO. Out of thousands of applications we made it to the final, and a judge from Qatar said that stage was a little small for our project. Without a win the team lost its spark, and I couldn't bring it back. Developers have a world and a mood of their own ;)
2025
Nasiyah: installment payments with two apps. After that it was time to take on not startups but established businesses, the kind with lots of staff and lots of data. Mebelhouse came first.
How it went:NasiyahMebelhouse
2026
About
I started as an intern at UNICON.UZ, then moved into design, from design into product, and from there into startups of my own, where teams wrote the code. Now I build products end to end myself: I hand the routine to AI and keep the architecture and everything hard for myself.
My clients are mostly Uzbek businesses: wholesalers, retail, coffee shops, startups. I know how 1C, Payme, Didox and the OFD work here, so you won't have to explain any of it to me.
Outside of work, what's left is coffee: cold brew and an espresso machine at home. The gym is on pause, but I'll be back. And yes, I'm one of those rare developers who actually like talking to people, so go ahead and message me.
It runs in the family
My father, Sheroz Khaydarov, is in tech too: these days he's a principal software engineer and leads the Rust practice at LQWD Technologies. The handle sherozovich means “son of Sheroz”.
His LinkedIn ↗How I work
No surprises: you see the product from the first week and always know where we are.
You tell me what hurts and how the team works today. Over a cup of coffee is fine by me. I come back with a plan and a timeline.
A clickable design of the main screens. You get your hands on the product before a single line of code is written.
Short cycles and a working demo every week. If something goes wrong, you'll hear about it the same day, and from me.
Deployment, data migration, staff training. I don't disappear after launch: I fix things, keep improving and keep an eye on the servers.
Contact
That's fixable. Write a couple of lines about the task and I'll answer myself, no managers, no bots. Uzbek, Russian, English or Turkish, whichever you like.
